Fund Raising Programs

August 23, 2014 by  
Filed under Fundraising Information

Undeniably, the information superhighway has been a very powerful medium to spread the word from coast to coast. It has added much convenience especially to those that are just so busy with their work to the extent that they no longer have time for recreation. When they shop, they can simply visit the website of their favorite designer clothes and order. In less than a week, it will be delivered right in their doorstep. When they are hungry, they can easily log on to their fancy food chain homepage and get a meal. In just a short while, they will have a sumptuous repast. It is also similar with fund raising programs that have been virtually mushrooming.

In the recently concluded Volunteerism Super Conference, it was tackled that there are now plenty of fund raising programs in the internet. Carrie Suhr mentioned that charitable institutions who partner with huge companies can establish great exposure with their online presence. It is because there are more than a million who are exposed with the use of computer, in such manner, it can be directly accessed in whichever region in the globe he or she belongs. There can also be a lot of potential donors who can forward their contributions without much hassle.

Fund raising programs who have their own websites should carefully consider the server security, donor information, fee structure, contact length, vendor restrictions, registered solicitor, reporting type, sent receipts and returned goods, among the many others. At W.K. Kellog Foundation, they have a port available without any cost. It is a 63- page report about philanthropy, social change and volunteerism. If there is not enough money to create a homepage, there is always an alternative. You can send electronic mails to your contacts that will create awareness.

In utilizing such for fund raising programs, it is wise to build your own database of addresses. This is to allow proper organization within your inbox. You can sort it out in categories like who are those most likely to give although, fact of the matter is, there is nothing wrong when you forward it to everyone in your list as you are opening an avenue for them to receive more in return, that if they favorably respond. However, there are also cases that it is not applicable to everyone. Case to case basis, as they would say.

When sending out letters, do not beat around the bush. Get straight to the point because even before they reach the body, they will immediately delete it since it is so long. You cannot blame for that because staring at the monitor for quite a while can strain the eye. Make it as briefly as possible. Do not think about impressing them with the words you use because what matters most is the content.

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