Help Build a Smarter Way to Access Trusted Home Services
Sortter Way Private Limited is a technology-driven startup based in Bhubaneswar, Odisha, India, founded by entrepreneurs with experience in business development, technology, software development, operations, sales, and digital strategy.
The company is developing a next-generation on-demand home and personal services marketplace designed to connect households with verified and skilled service professionals through an easy-to-use mobile application.
The platform is being prepared for market trials, beginning with Bengaluru, with a longer-term expansion plan across major Indian cities.
Sortter Way’s vision is simple: make finding reliable home and personal services more convenient, transparent, and accessible while creating new opportunities for skilled workers.
What Problem Is Sortter Way Solving?
Many household services in India have traditionally depended on informal local networks. This can make it difficult for customers to consistently find professionals with predictable pricing, quality, availability, and service standards.
Sortter Way plans to bring these services into one technology-enabled marketplace.
Customers will be able to request services through the application, receive professional allocation, make digital payments, track service activity, and provide ratings and feedback.
The project report describes the intended workflow as:
Customer Request → Slot Booking → Partner Allocation → Service Completion → Digital Bill → Payment → Rating & Feedback → Partner Settlement.
Services Planned
The marketplace is designed to offer multiple categories of household and personal services, including:
- Electrician services
- Plumbing
- Carpentry
- Appliance repair
- AC repair and maintenance
- Home cleaning
- Painting and repair
- Pest control
- CCTV installation
- Maid services
- Cooking services
- Driver services
- Water purifier services
- Salon and spa services
- Gardening
- Dog walking
- Other personal and household services
The report groups these into high-frequency, premium, recurring, and lifestyle services to create multiple revenue opportunities.
Why We Are Raising $170,000
Sortter Way is seeking $170,000 in non-collateral loan funding to help move the application from MVP and market-trial stage toward commercial launch and expansion.
The requested funding will be used primarily for:
1. Technology & Application Development
Funding will support continued software development, technology infrastructure, platform improvements, customer functionality, service-provider tools, and operational technology.
The project report allocates ₹20 lakh toward software development and scalable technology infrastructure.
2. Marketing & Customer Acquisition
A major portion of the funding will support customer acquisition through digital marketing, paid advertising, referral campaigns, influencer marketing, promotional activities, and local market activation.
The report specifically identifies digital campaigns, referral programs, and influencer partnerships as part of the marketing strategy.
3. City Expansion
The initial launch is planned for Bengaluru, followed by expansion into additional metropolitan markets.
The company’s roadmap identifies Delhi, Mumbai, Kolkata, and Hyderabad, with later expansion to additional cities and regional franchise hubs.
4. Service-Provider Network
Funding will help Sortter Way recruit, onboard, train, and develop relationships with skilled service professionals.
The company’s stated management vision includes structured training, quality certification, professionalization of gig workers, and improved customer trust.
5. Equipment & Operations
The funding will also support necessary equipment, office requirements, operational infrastructure, customer support, and other launch-related expenses.
The Business Model
Sortter Way intends to generate revenue primarily through commissions and user fees associated with bookings.
The project report identifies a platform commission of approximately 20%, with the potential to reach 30%, along with user fees and additional future revenue opportunities such as subscriptions, advertising, lead generation, and franchise expansion.
The platform is designed to remain relatively asset-light by connecting customers and service professionals through technology rather than owning a large physical service infrastructure.
Market Launch Strategy
The company plans to establish its initial market presence in Bengaluru, a major technology and digitally active Indian city.
According to the company’s project report, its initial six-month target is approximately 15,000 customers, with an estimated 4,000 households during the first year and an average service frequency of five services per year.
The broader five-year plan covers Bengaluru first, followed by additional major Indian cities.
Financial Projections
The CA-prepared project report projects the following five-year sales, platform commission, and net-profit figures:
| Year | Projected Sales | Platform Commission | Projected Net Profit |
|---|---|---|---|
| Year 1 | ₹11.81 crore | ₹2.36 crore | -₹1.84 crore |
| Year 2 | ₹53.93 crore | ₹10.79 crore | ₹3.32 crore |
| Year 3 | ₹175.99 crore | ₹35.20 crore | ₹17.48 crore |
| Year 4 | ₹537.61 crore | ₹107.52 crore | ₹59.79 crore |
| Year 5 | ₹1,622.56 crore | ₹324.51 crore | ₹187.45 crore |
These are management/project-report projections, not guaranteed results.
The report also projects an average DSCR of 165.02 and states a five-year term-loan repayment structure at an assumed 11% interest rate for the ₹50 lakh term loan described in the report.
Our Team
Sortter Way was founded by Abinash Parida and Subrata Kumar Jena.
Abinash Parida is described in the project report as holding a B.Tech in Electrical and Electronic Engineering and an MBA, with more than a decade of experience in sales strategy, lead generation, project management, business development, and international sales.
Subrata Kumar Jena has a management background and experience in software development, technology leadership, entrepreneurship, digital strategy, product development, operations, client management, and business development.
Our Goal
With the right funding, Sortter Way aims to:
Launch the MVP → Acquire its first customers → Build a strong service-provider network → Establish Bengaluru operations → Expand into additional Indian cities → Develop a scalable national marketplace.
How Your Support Can Help
A successful launch could help Sortter Way create a technology platform that benefits both sides of the marketplace:
For customers: easier access to household and personal services, digital booking, transparent pricing, tracking, and ratings.
For service professionals: access to more customers, structured onboarding, training opportunities, and additional income opportunities.
For the company: the opportunity to develop a scalable technology-enabled services marketplace across India.
Request for Loan Support
Sortter Way Private Limited is seeking $170,000 USD in non-collateral loan financing to support technology development, marketing, customer acquisition, service-provider development, equipment, operations, and market expansion.
The company proposes to repay the loan through EMI payments according to the agreed loan terms and repayment schedule.
The company has provided a CA-certified project report containing its proposed investment structure, operating model, financial projections, cash-flow projections, repayment schedule, and expansion strategy.
Help Sortter Way Take the Next Step
The application is at the stage where funding can help transform the concept and MVP into a broader market trial and commercial operation.
Your support can help fund the technology, marketing, people, and infrastructure needed to introduce Sortter Way to customers and service professionals.
Funding Goal: $170,000 USD
Purpose: Technology Development • Marketing • Customer Acquisition • Training • Equipment • Operations • City Expansion
Company: Sortter Way Private Limited
Managing Director: Abinash Parida
Location: Bhubaneswar, Odisha, India
Website: https://sorrter.com/
Phone: +91 90785 75187
Every contribution toward this funding goal can help Sortter Way move closer to launching its marketplace and building a scalable home and personal services network across India.
